Technológia tvrdého samolepiaceho papiera a stratégia balenia z pohľadu dizajnu

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

V prvom rade by sa mala dobre používať dobrá technológia Hard Sticker Papering.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. Rozdelenie rôznych druhov: výrobky z papierových škatúľ možno zvyčajne rozdeliť podľa uhla davu, funkcie, pohodlia atď. Ak ide o výrobok z bavlneného oblečenia pre deti, aplikácia a dizajn technológie Hard Sticker Paper dokáže v maximálnej možnej miere využiť matné materiály a jemné tóny, aby odrážali pocit bezpečia a kvality.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

V každodennom živote-veľké značky denných chemických produktov už dobre zvládajú vyššie uvedené tri stupne a veľmi dobre kombinujú dizajn a technológiu tvrdého samolepiaceho papiera. V balení mnohých veľkokapacitných korenín však boli pôvodne umiestnené ako vysoko-kvalitné produkty. Pretože však dizajn papiera s tvrdými samolepkami úplne nezohľadnil rozdelenie odrody a obavy spotrebiteľov na úrovni značky a produktov a na dosiahnutie vysokej kvality uznávanej spotrebiteľmi prijal iba pokročilú technológiu papiera s tvrdými samolepkami, výsledok porážal sa sám-. ,nepopisné.

Po druhé, vynikajúce balenie a kreativita by mali mať strategické myslenie.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Klince a kladivá musia mať oboje. Technológia Hard Sticker Papering a kreativita balenia musia plne rozumieť trhu na základe trvalého rozvoja značky, aby mohli uplatniť veľkú silu!

Po tretie, vysoký stupeň integrácie technológie Hard Sticker Paper a koncepcie dizajnu stratégie značky môže vytvoriť jedinečný značkový obal a je možné stať sa číslom jedna v mysliach spotrebiteľov a obsadiť väčší podiel na trhu.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

https://www.minongpackaging.com/adhesive-sticker/hard-sticker-paper.html